![]() Southwest wanted to capitalize on its reputation for humanity and customer loyalty while also making a new, visual bid to attract customers. According to Rodney Abbot, a senior partner at Lippincott (the storied agency that directed the change), the makeover was about “uncovering the true Southwest, not about creating a new Southwest.” As the craft of branding evolves and expands across all businesses, it's a textbook example of how companies express their values through design. The new logo and font, unveiled last September, were commissioned as part of the airline's “ brand refresh,” a redesign aimed at updating the company’s look without changing its overall tenets. It received an update 2001 but has essentially been in use for four decades at this point.Southwest Airlines recently got a brand new heart-and a custom typeface to match. The famous Pualani (“flower of the sky”) logo debuted in 1973, when the company started branding itself as Hawaiian Air. The Inter-Island typeface changed a few times, but the flying shield logo lasted through the name change and into the 1950s. Hawaiian began in 1929 as Inter-Island Airways, which changed its name in October 1941. The original one utilized an interesting gradient block effect, but was simplified greatly in 2007. Here are the two logos Spirit has used since 1992. The airline is currently based out of Miramar, Florida. Spirit was founded in 1980 as Charter One, a Detroit-based charter tour operator providing travel packages to entertainment destinations such as Atlantic City, Las Vegas, and the Bahamas. In 1992, Charter One brought jet equipment into the fleet, changed its name to Spirit Airlines, and inaugurated service from Detroit to Atlantic City. In 2003 the company adopted a more streamlined look and logo. ![]() The new Frontier, however, was started by several executives from the first incarnation.įor the first nine years of Frontier’s existence they used the slogan “The Spirit of the West,” with this logo: Note that this is not the same Frontier as the one which operated from 1950 until it was purchased and ultimately shut down in 1986/87. Not bad for being less than a decade old as of this initial posting. Most sources I’ve read claim that he is an Inupiat named Oliver Amouak.ĭenver-based Frontier Airlines, just to give you an idea of scale, is #8 on this list but carried about a tenth of the passengers Delta did in 2012. You’ll also see the airline’s iconic Eskimo face logo, informally known as Chester, which has adorned the fleet’s tail fins almost continuously sine 1973. The service included included an on-board saloon and piano. Included in this slideshow is the logo for Alaska’s Golden Nugget Service, which was available in the ’50s and ’60s aboard their DC-6 planes. ![]() It was renamed Alaska Star Airlines, and adopted the Alaska Airlines name in 1944. McGee sold his airline to Star Air Service a few years later, which was in turn purchased in 1941. ![]() 1932)Īlaska Airlines’ roots go back to several different services starting in 1932, when Linious “Mac” McGee started McGee Airways in 1932. There is a variant of this logo with the “Airways” wordmark included, but the one seen here is usually used in marketing. There really isn’t much to say about their logo history, given that this is pretty much it:Īnd that’s about it. The youngest carrier on this list, JetBlue began operations on February 11, 2000, with service to Buffalo and Ft. ![]()
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